Search engine optimization (SEO) helps your WordPress site rank higher on the search engine results pages (SERPs) and, naturally, bring in more organic traffic. While WordPress is designed with SEO in mind, you can still optimize your website further to achieve better results.
Not sure how? This WordPress SEO guide will walk you through the process. You’ll find actionable steps to get your site noticed by both search engines and potential leads through on-page, technical, and off-page SEO best practices.
What Is Search Engine Optimization and Why Is It Important?
Every day, search engines like Google employ crawler bots to find fresh pages and posts. After, they will rank each content piece based on multiple factors, including its overall quality.
Google recommends creators make content based on the E-E-A-T framework, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
How to Configure WordPress Settings for SEO